Road to Ipoh: Kaya Puff

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Trays of freshly baked, flaky golden brown puffs filled with delightful ‘kaya’. Sounds tempting when you read this right? If you are looking for this tasty and fluffy kaya puffs Sin Eng Heong is where you head to.

A box of 5 delicious kaya puffs to satisfy those cravings for something sweet and flaky.
Kaya puff - Small (5 pieces in a box) - RM5
                                                              - Big (10 pieces in a box) - RM10

This business which has been around for almost 50 years was first started by the Ngs'. This confectionery business has since expanded to a double shop lot. Their daughter Elaine now operates the sales and marketing department of the growing business with her husband whom everybody refers fondly to as Ah Leong. So this family business has been handed down to the second generation.

Every single piece of puff is made by hand. Delicious when consumed hot, or fresh from the oven, the puff retain their crispiness even after several hours. Some may find the kaya filling too sweet, but for me, it’s perfect. 

If you so happen to come on weekends or public holidays, or a combined stretch of public holidays, then be prepared to wait in line. Especially if the one in front of you decides to go crazy with his/her orders of 100 pieces or more. I'm not exaggerating, it is real because i queued for almost half an  hour that day.

Long queue of customers in the shop
                                 
Besides the kaya puffs, they also sell various pastries and biscuits.

Colourful varieties of smaller biscuits  filled with lotus paste/red bean. 



They also make ‘Lou Por Peng’ or wife biscuits (literal translation) and ‘Gar Lui Peng’ and a variety of biscuits.
Opens daily from 9.30am to 7pm
The place they bake the kaya puffs and various pastries
NGs' Family Photos
Newspaper clipping of  the celebration of Sin Eng Heong's 10 years anniversary 

Location of Sin Eng Heong
On weekends and public holidays, the acclaimed pastries may run out fast, therefore give them a call before you go, to avoid leaving empty-handed and sour-faced.^.^
Location:
KEDAI BISKUT SIN ENG HEONG
No. 64, Jalan Mustapha Al-Bakri (Jalan Clare)
30300 Ipoh, Perak.
Telephone: 05- 2439659, or 012-4534596 (Elaine).
Business hour: 9.30am – 7pm (Open Daily)

By: Wen Jie

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33 comments

  1. SummerAugust 7, 2016 at 1:17 AM

    Wow looks yummy💕

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  2. AnonymousAugust 7, 2016 at 1:18 AM

    good try

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  3. AnonymousAugust 7, 2016 at 1:21 AM

    taste good !!

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  4. margaretAugust 7, 2016 at 1:29 AM

    Looks great😍

    ReplyDelete
  5. Jiang hongAugust 7, 2016 at 1:32 AM

    Wow

    ReplyDelete
  6. UnknownAugust 7, 2016 at 4:09 AM

    I hope i can try it.

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  7. UnknownAugust 7, 2016 at 4:39 AM

    Looks soooo yummy God!

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  8. 家璋August 7, 2016 at 5:24 PM

    Wow!

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  9. UnknownAugust 7, 2016 at 5:30 PM

    i like it!

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  10. MJoe11August 8, 2016 at 4:23 AM

    Yummy！

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  11. AnonymousAugust 8, 2016 at 5:10 AM

    Any puffs that is flaky and crispy will taste good

    ReplyDelete
  12. Fang FeiAugust 8, 2016 at 10:43 AM

    I want😍

    ReplyDelete
  13. UnknownAugust 9, 2016 at 3:46 AM

    Wow delicious

    ReplyDelete
  14. UnknownAugust 9, 2016 at 3:46 AM

    Wow delicious

    ReplyDelete
  15. UnknownAugust 9, 2016 at 7:40 AM

    Sounds good

    ReplyDelete
  16. UnknownAugust 10, 2016 at 6:26 AM

    !!!

    ReplyDelete
  17. UnknownAugust 10, 2016 at 6:27 AM

    !!!

    ReplyDelete